IBTC 2026
Let’s shape the future of
hiking & cycling tourism together!
On Thursday 12 February 2026, the 5th edition of the International Bike & hike Tourism Conference (IBTC) takes place in conference center Domstad, Utrecht, the Netherlands.
Organized annually by Hicle, this inspiring event brings together destination managers, marketers, policymakers, and tourism entrepreneurs to share insights, spark fresh ideas, and dive into innovative route concepts and proven best practices. The IBTC kicks off just before the Fiets en Wandelbeurs 2026 (Hike & Bike Experience, February 13, 14, and 15) in Utrecht, offering a perfect blend of expert insights one day and the opportunity to engage with passionate cyclists and walkers at the consumer fair the next.
Theme 2026
For the 2026 edition, we have chosen the theme “Rerouting Cycling & Hiking Tourism”. As outdoor recreation booms, many natural areas are feeling the strain – impacting both the environment and the visitor experience.
By reimagining and redrawing cycling and hiking routes, we can inspire travelers to step beyond well-trodden trails and into different, lesser-known landscapes. The big question: How can route planners, regions, and tourism services influence this shift, without displacing the problem? And, just as importantly, how do we change habits and encourage people to venture outside their usual comfort zones? Join us as we navigate these challenges and pave the way for more sustainable, enjoyable outdoor adventures.
4 compelling reasons to join the IBTC 2026
1. Be at the forefront of sustainable route innovation
An increasing number of regions are facing growing recreational pressure, with serious consequences for fragile natural environments. The 2026 theme focuses on rethinking and rerouting trails to promote a more balanced distribution of cycling and hiking tourism across each area.
2. Learn from best practices and real-world case studies
IBTC brings together destination managers, policymakers, DMOs and route developers from Europe and beyond. Attendees gain hands-on insights from trailblazing projects, marketing trends, and interactive roundtable discussions.
3. Strong opportunities for networking and collaboration
With a curated format including keynote talks, breakout and roundtable sessions, lunch, and networking drinks, the conference fosters meaningful connections with experts in marketing, tourism development, route planning, policy, and entrepreneurship. It’s intimate but diverse, with plenty of chance to build new partnerships.
4. Strategic timing alongside the Fiets en Wandelbeurs (Hike & Bike Experience)
Held on 12 February 2026, a day before the start of the Fiets en Wandelbeurs (13–15 Feb) at Jaarbeurs, attendees and exhibitors can seamlessly combine professional learning with access to Europe’s largest consumer fair for cyclists and hikers.
Recap IBTC 2025
Inspiring New Routes and Concepts in Bike & Hike Tourism
Want to relive the highlights?
“The IBTC offered an intimate atmosphere, making it easier to connect and exchange ideas”
“The program featured both inspiring talks and interactive elements offered something for everyone“
“The IBTC is better than previous conferences one had attended, especially due to its focus and the opportunity for interaction”
Partners
